JOHNSONS Baby Shampoo Gold New 500ml is specially formulated with NO MORE TEARS formula that is gentle and mild to the eyes as pure water. It gently cleanses and rinses easily leaving your babys hair soft shiny manageable and with its unique baby fresh smell. JOHNSONS Baby Shampoo is soapfree parabenfree and clinically proven hypoallergenic so safe to use even for newborns.